ABOUT ME
I'm a producer with 5+ years of experience turning creative chaos into smoothly running productions, whether it's a high-volume video shoot, a citywide activation, or a full brand campaign.
I've worked across entertainment and fashion: producing celebrity segments for a live daytime show early in my career, then leading production for Aritzia's App launch and 100+ integrated campaigns a year across digital, social, and experiential. I've built and managed budgets up to $1.5M, negotiated with vendors and fabricators, led crews of up to 80, and pulled off a citywide activation, subway takeover included, complete with city permits and full installation. I know how to keep a production moving under a tight timeline without losing the idea that made it worth doing in the first place.
On the entertainment side, I've written interview scripts, prepped A-list talent ahead of live tapings, and sourced real, story-driven content for a documentary series, always with an eye for what actually makes something worth watching.
I recently relocated from New York to Los Angeles, and I'm fluent in Wrapbook, Asana, Wrike, and Figma. I love learning new tools and new corners of the industry, especially ones that blend structure with storytelling.
Bottom line: I make productions run, on set and behind the scenes, with a lot of care, precision, and a great sense of humor.
WHAT I DO
Leading integrated campaigns from concept through launch across digital, social, OOH, and experiential.
Campaign Production
Producing high-volume, social-first content designed for speed, performance, and platform-native storytelling.
Content Production
Production Systems & Operations
Designing workflows, tools, and processes that scale creative output and improve efficiency.
Experience working with celebrity talent, broadcast production, and story-driven content.
Entertainment & Talent Relations
Selected Experience
Producer — Aritzia
Lead producer for all photo and video content supporting Aritzia’s Shopping App launch and ongoing daily content needs.
Produced all photo and video content for Aritzia’s App launch, contributing to 1M downloads in 30 days and driving the app to #1 in U.S. and Canadian App Store rankings.
Built the foundational infrastructure for Aritzia’s new App content team, establishing production standards and shaping workflows for a net-new digital channel.
Designed and implemented end-to-end production pipelines—from pre-production planning to asset delivery—to support daily content needs unique to the App.
Established scalable operational processes for weekly shoots (including talent sourcing, shoot scheduling, equipment planning, sets/props procurement) tailored specifically to the App’s accelerated content cadence.
Associate Producer — Aritzia
Produced large-scale integrated marketing campaigns across fashion, lifestyle, and brand initiatives.
Led end-to-end production for 100+ campaigns across photo, video, OOH, in-store, digital, and print
Coordinated 50+ photoshoots annually, managing crews of up to 80 freelancers
Oversaw post-production for 30+ assets per campaign, ensuring timely multi-channel delivery
Managed budgets ranging from $50K–$800K per shoot and processed 1,000+ contracts and invoices annually with full compliance
Built and maintained a global network of photographers, videographers, and creative partners across North America
Talent Coordinator & Assistant to the EP — Rachael Ray Show
Coordinated creative and logistical production for up to nine weekly celebrity segments, supporting tight turnarounds and live production schedules.
Developed full segment treatments and interview scripts for celebrity talent, crafting viral clip concepts and BTS narratives to maximize online engagement.
Served as primary on-set liaison for A-list celebrity talent and publicists, ensuring a seamless experience for high-profile guests.
Supported all phases of pre-production, including research, travel coordination, scripting, and compliance protocols.