ABOUT ME

I recently traded New York City for Los Angeles, where I'm continuing my career as a Creative Producer. I love taking ambitious ideas and turning them into thoughtful, well-executed productions that people remember.

Over the past several years, I've produced integrated campaigns for global brands across still photography, live-action video, social media, and digital platforms. My favorite part of the job is figuring out how to make the impossible feel possible. Whether it's building a production plan from scratch, assembling the right team, or solving unexpected challenges on set, I enjoy creating structure that allows creativity to thrive.

Most recently, I led production for all photo and video content supporting Aritzia's Shopping App and digital channels. Beyond producing the work itself, I helped establish the production workflows and systems that supported a fast-growing digital platform. Working alongside creative, marketing, product, and operations teams reinforced something I've always believed: great production isn't just about delivering beautiful content. It's about building processes that help teams do their best work.

Before joining the fashion industry, I worked in entertainment, studio television, and TV development. Those experiences taught me how to think quickly, communicate clearly, and stay calm when plans inevitably change. They also gave me the opportunity to collaborate with incredible talent and navigate fast-paced productions where every detail matters.

I'm just as comfortable building budgets, negotiating vendor contracts, and creating production timelines as I am leading crews of 50+ people on set. I genuinely enjoy the mix of creative problem-solving and operational thinking that production requires. If there's a complicated shoot, a moving target, or a challenge that needs untangling, I'm probably in my happy place.

Outside of work, you'll usually find me planning my next trip, getting lost in a good book, exploring California with my dog, or searching for the best coffee shop in whatever neighborhood I'm in.

Thanks for stopping by. Whether you're looking for a producer, a collaborator, or just want to say hello, I'd love to connect.

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WHAT I DO

Leading integrated campaigns from concept through launch across digital, social, OOH, and experiential.

Campaign Production

Producing high-volume, social-first content designed for speed, performance, and platform-native storytelling.

Content Production

Production Systems & Operations

Designing workflows, tools, and processes that scale creative output and improve efficiency.

Experience working with celebrity talent, broadcast production, and story-driven content.

Entertainment & Talent Relations

Selected Experience

 

Producer — Aritzia

Lead producer for all photo and video content supporting Aritzia’s Shopping App launch and ongoing daily content needs.

  • Produced 100% of launch content, contributing to 1M downloads in 30 days and #1 App Store rankings in the U.S. and Canada

  • Built foundational production infrastructure and standards for a net-new digital channel

  • Designed end-to-end pipelines from pre-production through asset delivery

  • Established scalable operational processes for weekly shoots, including talent sourcing, scheduling, equipment planning, and set/prop logistics

 

Associate Producer — Aritzia

Produced large-scale integrated marketing campaigns across fashion, lifestyle, and brand initiatives.

  • Led end-to-end production for 100+ campaigns across photo, video, OOH, in-store, digital, and print

  • Coordinated 50+ photoshoots annually, managing crews of up to 80 freelancers

  • Oversaw post-production for 30+ assets per campaign, ensuring timely multi-channel delivery

  • Managed budgets ranging from $50K–$800K per shoot and processed 1,000+ contracts and invoices annually with full compliance

  • Built and maintained a global network of photographers, videographers, and creative partners across North America

 

Sr Associate — Catalyst

Produced global, purpose-driven campaigns with cultural and commercial impact.

  • Produced #BiasCorrect, a Webby-nominated campaign adopted by 360+ companies worldwide

  • Led celebrity outreach strategy, securing participation from Sheryl Sandberg, Hillary Clinton, and Catherine Reitman

  • Expanded campaign reach to 203 countries and increased landing page engagement by 108% year over year